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Origins Of The Lego Group
The Lego Group has become an established manufacturer of children's toys, which has added to their overall appeal over time. They have gradually expanded the selection that they have available to them. The company itself was founded in 1949 in Denmark, but they have become recognized as an international brand throughout the world. Symbolic of their popularity, it has ben estimated that over 560 million bricks have been produced over the years. The company has created quite a few different partnerships over the years with movies, television shows and other forms of media. They have even started to develop their own line of amusement parks, which have proven to be very popular over time. The kits themselves will frequently feature different types of moving parts, which can be quickly assembled and reassembled in a few different ways. But there are kits that have been designed to feature everything from buildings to different types of vehicles as well. This has helped them to draw in fans of many different types of products, even expanding to different types of age groups over time.
Top Products Released Under This Brand
Lego undoubtedly gained quite a bit of fame for some of its earlier models. They included some fairly standard designs, including different types of cars and other vehicles. But it didn't take long for these products to actually incorporate a few distinct features for their gear. There were expansive buildings, sets and even robots that were designed by the team at Lego. They have since expanded their line of robotic products, creating a new line known as Mindstorms. Though this is a spinoff, this does still tend to operate under the Lego brand. They are intended to appeal to an older generation of customers, which has proven to be fairly successful for the brand over time. The company is routinely adding in all new licenses that will help them bring in movies and television shows in to their line of products. Most people will want to check out how they can secure support for the different types of products available to them on the market. The company is now even started to release video games and other types of digital expressions of their lines of products. Some of the most popular products have included the Lego Cityz, Lego Friends, Lego Chima, Lego Star Wars or Lego Lord of the Rings
Direct Competitors Of The Lego Group
Since Lego operates within the competitive toy market, it has faced down some challenges throughout its decades long existence. It originally faced competition from many other products, such as Lincoln Logs and Duplo. But the injection molding technique used by the manufacturers has enabled them to be mass produced at an affordable price. They continue to provide innovation as well, which has allowed them to release some impressive products. Recently, Lego has actually engaged in a few lawsuits over rival companies. They had a publicized lawsuit against the CoCo Toy Company as well, which has changed the types of products offered. Many will be watching to see what kinds of products may be issued by this company going forward.