TomTom Automotive and Mobile Phone Navigation System
In 1991, Pieter Geelen, Peter-Frans Pauwels, Corinne Vigreux and Harold Goddijn launched their company TomTom NV in Amsterdam, Holland. Since then the company has opened offices in places such as Egypt as they expanded their automotive navigation systems. With recent advances in mobile phone technology, TomTom moved into the mobile app market providing quality navigation systems to various mobile platforms. TomTom makes use of satellites to track the location of a device which could be within a car or on a person, and shows that position in relation to a map of the area. Many business vehicles that deliver products use GPS systems
Range Of Popular TomTom Products
TomTom is a trusted brand among navigation systems and has an array of products to suite many needs. The GO series is aimed at general users with the ability to make and receive calls when coupled with your phone through Bluetooth technology. Weather updates are also shown to help users through their journey. The cheaper versions of the GO series are called Via and the Start series offer much of the same major benefits. The TomTom RIDER series was made for motorcycles and motorboats with its water resistant design. The screen in the RIDER series is also made to be “glove friendly”. The NAVIGATOR series is an application that can be used on various tablets and mobile devices that offers touch screen integration for ease-of-use. TomTom also has a built-in series of products that can be installed into a car’s dashboard. They are created for specific car models to seamlessly be incorporated into the design.
TomTom’s Products Compared to Competitors
The design of TomTom products is created to make it easy for users to use regardless of prior experience with such devices. A simple case design is used with a user-friendly, touch-screen interface. TomTom is well known for its quality products and after sale service. The TomTom traffic application to monitor daily traffic is among the best in market. It outperforms the competitor version of traffic reporting such as the one used by Garmin. Customer support and map updates are very important in the GPS market and TomTom provides constant updates that help to sync the map data with the real world. TomTom is a cheaper product than most of the Garmin products but as a result it often offers slightly less features than the Garmin counterparts. Garmin products have been rated by users as easier to read than the TomTom products and can therefore be better for users who struggle to read small text.